From the press release:
"When it comes to daring innovation, Yvan Arpa is forever ahead and sets the trend for others to follow. He sublimates controversial materials and harnesses untamed elements in his creative processes. Rust, dust, and toad skin are turned into luxury icons, while lightning furiously engraves its mark on bare steel. Today the spotlight is on coprolite. He brandishes these fossilized feces in his pioneering style, raising this paleontological curiosity to the status of a work of art.
A relic of the Jurassic period, it has taken millions of years for this organic substance to embrace its present warm and matchless tints. Designed with an understated aesthetic sense, the dial is free of indexes or any other pointless features. In its mineral aspect, it forcefully underscores the pristine strength emanating from the very dawn of life. As a true memento, it is encircled in a round case sculpted in stainless steel grade 316 or, as an affirmation to its prehistoric lineage, in bronze with its characteristic blazing hues......"
Why didn't I think of this lol! The sad thing is it is probably just a concretion ;)