Monday, March 15, 2010

A watch that keeps "shitty" time?

Hopefully not! MSN is reporting that the Swiss watch company Artya has designed a watch out of a dinosaur coprolite. The watch comes complete with a wrist band made from the skin from an American cane toad and will retail for $11,290 .

From the press release:

"When it comes to daring innovation, Yvan Arpa is forever ahead and sets the trend for others to follow. He sublimates controversial materials and harnesses untamed elements in his creative processes. Rust, dust, and toad skin are turned into luxury icons, while lightning furiously engraves its mark on bare steel. Today the spotlight is on coprolite. He brandishes these fossilized feces in his pioneering style, raising this paleontological curiosity to the status of a work of art.

A relic of the Jurassic period, it has taken millions of years for this organic substance to embrace its present warm and matchless tints. Designed with an understated aesthetic sense, the dial is free of indexes or any other pointless features. In its mineral aspect, it forcefully underscores the pristine strength emanating from the very dawn of life. As a true memento, it is encircled in a round case sculpted in stainless steel grade 316 or, as an affirmation to its prehistoric lineage, in bronze with its characteristic blazing hues......"

Why didn't I think of this lol! The sad thing is it is probably just a concretion ;)


Ris said...

Great, another reason for the public to think that fossils have a high commercial value.

ReBecca Hunt-Foster said...

I agree. That's why I think it is funny that it might not be a fossil at all.

iPreparator said...

What is really shitty here is the quality of the press release. It only contains the most hyperbolic phrasing in the history of the entire universe. Plus, I don't think they know what sublimate means. And indexes? Do they mean numbers? Because I know there is nothing more pointless in telling time than numbers. I'm pretty sure the person responsible for that release is a giant douche.

ReBecca Hunt-Foster said...

I get the feeling it was the "artist" that wrote it.